The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

Insurance advertising, long dominated by fear-led messaging and worst-case scenarios, is now moving towards confidence, aspiration and financial empowerment, driven by a younger, digitally aware ...

Recent high profile matters serve as a solemn reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky ...

Growing public interest in Medicare Advantage plans means insurers are flooding the market with outreach. Health insurance agents set up enrollment booths at community events. In grocery stores, ...

- P&C Insurance Advertising Market Production by Region P&C Insurance Advertising Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, ...