Measuring sentiment has always been tricky for scientists. There’s no single metric to indicate whether someone will be happy or sad, and people’s desires can differ so dramatically that even ...

The premise of measuring tools has always been simple: They're used to gather a precise set of data. What good is a tape measurer, calliper or rulers if not to provide us with hard numbers to work ...

Nobel laureate economist Richard Thaler famously quipped: People aren’t dumb, the world is hard. Indeed, we routinely encounter problems in our everyday lives that feel complex – from choosing the ...

Metricon 1.0 took place in Vancouver earlier this month. I wasn't able to be there in person, but I've been reviewing the material that the conference produced. The premise of the conference is pretty ...