Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for those ...

Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation ...