If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice. We put most of our emphasis on the ...

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show ...

Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world ...