The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

In big box stores, supermarkets, and even smaller grocers, food manufacturers' representatives seem to lurk at the end of every aisle hawking their canape-size samples. But how effective are such ...