Accenture Interactive Programmatic Services will help clients to manage their programmatic ad-buying in-house and serve as an agency to plan and buy media programmatically on a client’s behalf. The ...

Accenture announced in a news release that it is launching Accenture Interactive Programmatic Services, a new division that focuses on programmatic in-housing and media planning and buying. Accenture ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. For the ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...