Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

As each generation becomes savvier and harder to reach, brands and advertisers have to think more creatively to reach their target audience, leading many to turn to native advertising. The biggest ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Happy Weekend! Digital Media Weekender is a collection of our favorite digital media news of the week, delivered Saturday mornings exclusively to BI Intelligence members and INSIDER subscribers. What ...