Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

Many customers are moving away from one-size-fits-all products and choosing companies that offer customized experiences. This could be a bottle of soda with your name on it or vitamins packaged ...

Custom products are nothing new, but ecommerce firms are discovering the additional revenue potential that can be generated from online product customization. Ecommerce firms are discovering the value ...

From start-ups to big brands, businesses are offering personalized product options to extend their product lines and increase sales. By Aviva Freudmann This article is part of our continuing Fast ...