YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

YouTube has frustrated digital video creators for not always displaying their videos to the people who subscribe to their channels and for sometimes pulling ads from their videos that people do see.

Does YouTube create extremists? A recent study caused arguments among scientists by arguing that the algorithms that power the site don’t help radicalize people by recommending ever more extreme ...

YouTube this week put out a new video meant to address creators’ questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to ...