Not long ago, subscriptions were mostly associated with newspapers and magazines. That’s no longer the case. Today, consumers can subscribe to a wide range of products and services — from razors and ...

Over the past decade “freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. Users get basic features at no cost ...

Consumers want results—not sympathy. by Matthew Dixon, Lara Ponomareff, Scott Turner and Rick DeLisi Think about the last time you flew. When you checked in, did you use a self-service option—like the ...